Google Multisearch - How Google Image Search Overcomes Boundaries
- Google Multisearch is a new Google Lens feature
- Multisearch creates a new way of searching, using different media
- Users can search with images, text, speech, videos and sounds simultaneously to get relevant search results.
- With Google Multisearch you can e.g. translate menus, find products & shops nearby, identify plant species, etc.
- The effects on SEO are not yet 100% foreseeable
- But it is clear that Multisearch will revolutionise the way we search for information
In this article we cover the following topics:
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Google Multisearch: The latest generation of searching
Google is constantly working to push the boundaries of what is possible and open up ever wider areas for information search. Thanks to major advances in machine learning, Google is getting better at interpreting information and presenting it in a variety of formats. This should enable users to find what they are looking for even more naturally and intuitively.
One example is the new Google Lens feature called Multisearch, which allows users to take a photo of something and then use it as part of their search query.
What functions does Google Lens offer?
Google Lens is a visual function of the search engine developed by Google that can be very useful in many situations. Here you can find out which functions Google Lens really offers:
Translation: You can scan texts from images and then translate them.
Web search or shopping: Take a photo of your favourite clothes and search for similar items with Google Lens.
Text: Copy text (passages) from an image and reuse them.
Identification: You can analyse a photo of plants or animals to identify specific information about the species, husbandry or care.
Homework: You can scan texts and mathematical formulas and receive explanations and solutions.
Places: Analyse your photo and get information about the place, building or landmark that is visible in the picture.
Food: Take a picture and get detailed information on dishes, ingredients, menus, etc.
On Wednesday, 28.09.2022, Google presented the latest upgrade for the Google Lens function, called "Google Multisearch", at Search On.
What is Google Multisearch?
Google has announced a new feature for Google Lens that allows users to search with images, text, voice, videos and even sounds simultaneously. This new AI-based feature, called Google Multisearch, is currently only available in beta. With this new feature, users can take photos of objects and then search for information based on the image and text. For example, if you take a photo of a flower, you can view information about the type of flower, where it came from and how it was cared for.
At its core, Google Multisearch is about giving users more ways to find the information they want. By making it possible to search with different media at the same time, Google opens up new possibilities for finding information.
Google Lens Multisearch: Innovative search using different media
Google Lens is a groundbreaking innovation in the world of search engines. It allows users to search for information using images and screenshots. With the help of Multisearch, users can now supplement image queries with voice or text-based search queries and even with videos and sounds. The company uses AI technologies and machine learning to analyse different data and present the most relevant results.
This upgrade has the potential to revolutionise the way we search for information online. Multisearch is useful for finding information about a specific object or person in an image, identifying animals and plants, doing translations, but also for retrieving product details and reviews. In addition, similar images or related images can be found based on a user's search history.
With Google Lens or Multisearch, for example, you can take a photo of a flower and get information about its species and care requirements. Or you can scan a QR code and be taken directly to a website. The possibilities are endless.
At its core, Google Multisearch is about giving users more ways to find the information they want. By making it possible to search with different media at the same time, Google opens up new possibilities for finding information.
Multisearch near me
Google has already introduced Multisearch in the English-speaking world. However, Multisearch is not yet available for German-language searches. However, the company announced at Search On in September that it will soon introduce the function for more than 70 other languages. There will also be a new function "Multisearch near me", which makes it possible to use Multisearch for results in the surrounding area.
With "Multisearch near me", users can instantly turn this combination of text and image into a local search. This can be especially helpful when you are travelling in a foreign country and trying to find specific shops, food or products near you, or translate items such as road signs or menus into your language. All you need to do is take a picture and let Google analyse it. You'll quickly find what you're looking for.
Whether you're looking for an ice cream parlour on holiday or want to find the nearest pharmacy, "Multisearch near me" will soon be a handy tool for Google users all over the world.
Multisearch transcends borders
The fact that Google can relate text and image offers enormous possibilities. For one thing, linguistic boundaries can be overcome. It is not only possible to translate text into over 70 languages in the future, but also to translate text into images and vice versa. With the new Google Lens update, for example, a text can be translated and inserted into a complex image within approximately 100 milliseconds. The potential applications of this technology are virtually limitless, and it will be exciting to see what new uses are discovered in the coming years.
Google Multisearch - Influence and effects on your SEO rankings
In a recent interview, Prabhakar Raghavan, Senior Vice President at Google for the products Google Search, Assistant, etc., described the potential of Google Multisearch with an example:
Imagine a dripping tap. You want to repair this tap and are looking for the right component for the repair. But you are not familiar with this area and do not know the name of the component. The solution: Google Multisearch. With the help of a photo, the feature can identify the right product and offer it to you directly for purchase.
As Prabhakar Raghavan described, multisearch will allow users to follow more complex search paths in the future. For marketers, this could mean taking a different approach to optimisation so that a shop's or website's products can be presented to customers. Unfortunately, it is not yet clear exactly what this will look like. However, it can be assumed that Google will continue to use algorithms to identify relevant results and present them to users.
Tip: Multisearch SEO - Check Discoverability
Checking the discoverability of your own images for relevant searches via Google Lens and listing competitors is a useful step to keep an eye on the impact of Google Multisearch on SEO. By monitoring these changes, you can ensure that your content and image strategies are effective in the new landscape.
Conclusion: This is what the new Google Multisearch feature brings us
Google's new Multisearch feature is still in beta, but that doesn't mean you should wait to learn about this innovative and promising technology and integrate it into your strategy. Otherwise, it can and probably will have an impact on your ranking and sales. According to experts, although there is no direct impact on search engine optimisation, there seems to be an impact on the use and optimisation of media, such as images and videos - and thus also indirectly on SEO.
Google Multisearch has the potential to revolutionise the way we search for information, so it's important to be prepared. So you better be one step ahead of your competition and stay up to date!
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About the author: Louisa Anger
Louisa specialises in writing search engine optimised texts and articles in the online marketing field. She researches and writes SEO-optimised content for various companies from different industries. At SEO-Suchhund, Louisa is the person responsible for the topic of SEO content.