Why search engine optimisation (SEO) must be thought through for the long term
- The world is shifting more and more onto the internet.
- Therefore, companies need to stand out in the digital market.
- One way to do this is to invest in sustainable SEO practices.
- SEO is a long-term and sustainable investment in the future of a company.
- Good SEO work unfolds its full effect, unlike paid advertising, only over time.
- Sustainable search engine optimisation not only makes your company more profitable.
- It also ensures that brand perception & brand awareness are positively influenced.
In this article we cover the following topics:
Do you want to invest in the future of your company with the help of SEO and assert yourself in the competition? We would be happy to become your SEO partner and support you with our entire team. Through our years of experience in this area of online marketing, we are proud to offer you our sustainable and individually tailored services for your business. We work professionally and are always transparent. Together we can take your business or project to the next level. Feel free to contact us by email, phone or Whatsapp.
Sustainable SEO: Search Engine Optimisation as a long-term process
SEO is a long-term & sustainable marketing strategy that helps businesses reach, trust and engage their target audience with relevant & search engine optimised content. With the help of a search engine optimised website, businesses become visible - in the long run.
Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change.
This quote from Jill Whalen, an SEO pioneer and founder & CEO of the marketing agency High Rankings, makes it clear once again: SEO is an investment in the future of a company.
Online Marketing relevant & langfristig gedacht: Nachhaltige Suchmaschinen Rankings generieren
SEO is sustainable because it is an ongoing process that requires regular attention and effort to maintain and improve rankings. Sustainable SEO works on long-term basis and takes into account the changes that inevitably occur on the web over time. By planning for and taking these changes into consideration and constantly monitoring the latest developments in the world of search engine optimisation, website owners and entrepreneurs can ensure that their efforts will pay off in the long run.
SEO has many advantages, one example:
Paid advertising, such as Google Ads, also provides more traffic, but only during the period in which you pay for it. SEO is also associated with an investment of money or time, but it continues to run in the background after the work is done and ensures long-term visibility.
SEO has long since ceased to serve exclusively to satisfy the search engines, but is increasingly geared towards the needs of interested parties and consumers. Seen from this perspective, good search engine optimisation is not only profitable for you, but also pleasant for your searchers and customers.
4 reasons why sustainable SEO is a safe investment
Anyone who has followed the digital landscape closely knows that SEO is becoming increasingly important. And for good reason: most people find the products and services they need through search engines. If you want your business to be visible to your potential customers, you need to invest in SEO. Here are 4 reasons why you should make sustainable SEO a priority:
The SEO potential
Digitalisation continues to advance, the majority of people use search engines to look for solutions to their individual problems online. Whether it is information, a product or a service is a moot point. Those who recognise the potential of sustainable search engine optimisation are investing in their future.
SEO strengthens brand awareness
One of the main advantages of SEO is that it strengthens brand awareness. This is because unlike other marketing measures, which are often only temporary, SEO is long-term. This means that searchers come into contact with the company name more and more often, which increases brand awareness and ultimately brand loyalty.
SEO is cost-efficient
Those who decide to optimise their websites with the help of SEO will have to invest some money. However, this investment will be worth it when an improved positioning in the search results is achieved. The higher your page ranks, the more often you will be clicked on and this will be sustainable. This is extremely cost-efficient in the long run.
SEO is measurable
For you as an entrepreneur, it is important that you can measure the success of your marketing measures. With SEO, this is easy thanks to the many tools and software available. SEO data can be logged, tracked and analysed so you can see exactly how your SEO campaign is performing. Measurable key performance indicators (KPIs) can be quickly created so you can easily evaluate the success of your SEO efforts.
What matters in a sustainable SEO strategy
To build a sustainable SEO process, one must first identify the optimal measures that match both the company's goals and the technical possibilities. These can be discussed with the owner of the websites and implemented later in the process. Of course, it is not always possible to predict which measures will be successful. Therefore, it is important to use different analysis tools intelligently and to combine them skilfully in order to follow the development of the website during the optimisation process. This way you can see what works and what doesn't. With this information, the whole process should be constantly reflected in order to make necessary changes and technical optimisation.
How to build a sustainable SEO process?
A sustainable SEO process is essential for any website that wants to rank well in the search engines. There are a few steps that should be followed to build a sustainable process. We explain from our perspective as SEO experts:
In the first step, we define goals together and determine the target groups we want to help reach. Open communication is the key here. Do you want to increase your visibility, generate more sales, get more traffic or rank for more keywords?
The second step is to turn these goals into concrete tasks and compile a list of SEO measures that can help achieve them. This requires knowledge and expertise about a variety of SEO measures to find out which are most suitable and to formulate the right optimisation approach.
In the third step, we would like to look again at possible restrictions that are decisive for the implementation of the chosen measures. These can be financial limitations or technical limitations of the website itself. Without taking these into account, even the best-optimised website cannot develop its full potential. Therefore, a holistic approach is essential for sustainable SEO success.
In the fourth step, we discuss the defined optimisation measures with you in order to achieve the discussed goals together. This is followed by the implementation and the review of the results in order to make further optimisations to the strategy if necessary.
How long does it take for SEO measures to take effect?
The aim of SEO is to increase organic (unpaid) traffic to a website with the ultimate goal of generating more leads and sales.
The impact of SEO measures can vary depending on the competition in the industry and the targeted keywords. In general, it can take 3-6 months for SEO measures to pay off. However, it is important to know that SEO is an ongoing process, the mere implementation of SEO tactics is not enough. With the help of SEO reporting, the website and the ranking must be monitored and adjusted if necessary to ensure the sustainability of the optimisation and to keep the ranking in one of the top positions.
Even though it can take some time for SEO to produce results, it is still one of the most effective marketing strategies available. For businesses that want to increase their online presence and attract more customers, investing in SEO is a wise decision.
Why you should invest in sustainable SEO now!
As the world shifts more and more to the internet, businesses are looking for ways to stand out in the digital marketplace. One way to do this is to invest in sustainable SEO practices. Sustainable search engine optimisation focuses on creating long-term value for the business and its customers. This means creating content that is relevant, engaging and accessible, and investing in marketing initiatives that generate leads and conversions over the long term. Sustainable SEO may require a higher initial investment, but it pays off in the long run by helping your business attract new customers and maintain its position in the digital landscape. Ensure your website remains visible and relevant for years to come with sustainable SEO.
Unsere Grundsätze: Nachhaltig, individuell & transparent
If you are looking for an SEO agency that helps you achieve sustainable, individual and transparent results, you have come to the right place at SEO-Suchhund. We specialise in tailoring our SEO strategies perfectly to the needs and requirements of our clients. With years of experience in SEO, local SEO, e-commerce and content marketing, we are confident that we can provide you with the service you need to succeed. With our industry knowledge, tailored approaches and open client communication, we are able to deliver the high quality and sustainable results you deserve. Contact us today to find out more about how we can help you take your business to the next level.
Expert SEO Consulting is more sustainable
As stated already, with the right application, review and adjustment, SEO is a long-term and sustainable investment. However, the implementation requires a lot of experience and continuous training in the field of search engine algorithms and search engine optimisation. That's why it makes sense to rely on an expert in this field who can help you define, implement and check your optimisation goals. Our recommendation: Read the Artikel White Lable SEO in our online magazine. Here we present the advantages of working with an expert. You can also get an overview of our services. Have fun with it!
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About the author: Louisa Anger
Louisa specialises in writing search engine optimised texts and articles in the online marketing field. She researches and writes SEO-optimised content for various companies from different industries. At SEO-Suchhund, Louisa is the person responsible for the topic of SEO content.