Fachkräftemangel im SEO & Online Marketing: Mythos oder Realität?
- The shortage of skilled workers is a concern for many industries and is also no myth in the SEO & online marketing sector.
- Many surveys confirm that the issue of a shortage of skilled workers in Germany is omnipresent in the marketing industry as well.
- The origin of the shortage of skilled workers lies on the one hand in the growth of online trade, and on the other hand in the lack of specialised training for the next generation.
- For companies affected by the skills shortage, working with a specialist SEO & online marketing agency, such as SEO Search Dog, can be a very attractive solution
In this article we cover the following topics:
You can't find specialised professionals in the field of search engine optimisation? We would be happy to support you as an SEO partner agency or white label agency. Through our years of experience in this area of online marketing, we are proud to offer you our sustainable and individually tailored services for your business. We work professionally and are always transparent. Together we can take your business or project to the next level. Feel free to contact us by email, phone or WhatsApp.
Entwicklungen im SEO & Online Marketing: Fachkräftemangel verstärkt sich
According to a survey conducted by Civey for DMEXCO (trade fair for digital marketing & advertising), 44.3 per cent of decision-makers in companies believe that the shortage of skilled workers will be a key issue in 2022. The search for skilled workers is a major challenge in Germany, this is also shown by the results of the bvik (Industrieverband für Kommunikation & Marketing) Trendbarometer Industriekommunikation 2022. Companies will increasingly have to face these new challenges in the coming years.
Because: In order to find and retain qualified employees, companies must create attractive working conditions and development opportunities and allow junior staff to gain the necessary work experience.
Some time ago, the shortage of skilled workers was mainly associated with the IT sector, but this is no longer the only area where there is a lack of qualified professionals. Meanwhile, almost all industries are affected by this shortage & so is the online marketing sector.
Staff shortage despite the generation of digital natives
Digital is one of the most booming industries of our time. It is growing fast and changing constantly - and it offers many opportunities for those who are willing to learn and adapt. Digital natives are those who have grown up with the internet, media and digitalisation. Accordingly, one might assume that today's generation is naturally adept at using technology and the internet and therefore the solution for the marketing industry, which is booming. In practice, unfortunately, this is not the case.
Fachkräftemangel im Online Marketing & SEO ist Top-Thema
Why is there a shortage of qualified professionals, even though the upcoming generations have grown up with digital issues? One main reason is that there is still a lack of structured training in this field. This means that many people who are interested in this field do not have the right skills and knowledge to be successful in it. It takes many years of professional experience to understand and master the complex interplay of digital marketing and the industry machinery "internet".
This lack of trained professionals is hindering the ability of the communications & digital industry to fulfil its potential. Hopefully, this situation will change in the future as more focus is placed on training digital marketing professionals and possibly making it easier to enter the profession.
Shortage of skilled workers: Growing demand in SEO meets lack of young talent
Is your company also suffering from a shortage of skilled workers? Are you wondering what the cause is and what you can do about it?
The problem:
As the e-commerce sector (online commerce) continues to grow, so does the need for qualified marketers. This is due to the fact that more and more companies are investing in online marketing campaigns and SEO measures to reach their target audience, increase their ranking in search results to beat the competition & increase sales. However, the current supply of marketing professionals is not enough to meet this growing demand. Agencies and companies from various industries that rely on online marketing and organic measures such as search engine optimisation are struggling with this problem. Are you also affected by this shortage and are looking for qualified and specialised professionals? Then we have the solution for you.
The solution:
As online marketing and SEO professionals, we offer the right service for you. As a partner agency or also as a white label SEO agency, if you plan to offer your customers an SEO service.
There is a lack of people doing digital marketing in a digital world!
So why not rely on specialists? The disciplines of online marketing and search engine optimisation are constantly adapting to current trends and evolving. In such a fast-paced world, you need to stay informed in these fields to keep up with the changes. In order to fulfil this requirement, one needs some experience in these fields. That's why it can make sense to work with an SEO partner agency like SEO-Suchhund.
Work with SEO partner agency instead of recruiting
We are specialised and offer a high level of collective expertise and act as consultants and also as coaches so that you can benefit from the full spectrum of our knowledge. Our flexible and agile way of working allows us to react quickly to changes in the market. As an SEO agency we have worked with many different companies across a range of industries, so we have a deep understanding of the ever-changing online marketing landscape and notice changes and new trends very quickly. We adapt strategies quickly and are thus always one step ahead of the competition.
Our goals as an SEO agency
We want to achieve high rankings for your site in the search engine results with the right keywords and content.
Your target group should find you faster and easier. They should be addressed, retained and bound by suitable and relevant content. We enable your customers to have a pleasant user experience and thus build trust in your product more quickly.
With our sustainable and long-term optimisation, you increase your conversions and can even increase the sales and profits of your company.
We always play with our cards on the table. With us, every entrepreneur recieves an individual service, because we believe that everyone is unique. We also make sure that you are always 100% informed about the plan and implementation of your project.
Conclusion: Shortage of skilled workers in the online marketing sector
As our economy continues to grow and shift further and further into the online world, it is no wonder that the skills shortage is also transferring to the changing industries. For most jobs in the marketing industry, there are still no specific training courses that make the next generation aware of the current and future problems. In addition, a high level of experience is needed to understand and master the complex and agile structures in the different areas. As companies nowadays have to keep up with change, it is understandable that the lack of qualified personnel often causes concern.
The solution to this problem can be all the simpler: outsource the SEO & online marketing measures to a specialist with the necessary experience. We at SEO Suchhund would like to support you with all our knowledge to help your website achieve better rankings in the search engines.
Image sources:
- blocberry/123rf.com
- mayrum/123rf.com
- llesia/123rf.com
About the author: Louisa Anger
Louisa specialises in writing search engine optimised texts and articles in the online marketing field. She researches and writes SEO-optimised content for various companies from different industries. At SEO-Suchhund, Louisa is the person responsible for the topic of SEO content.