AI - or "Next Big SEO Thing"
- Artificial intelligence (AI) is the next big thing in the world of online marketing.
- Artificial intelligence is a technology that imitates human cognitive competence.
- AI is already changing how we interact with websites and how we think about search engine optimisation.
- AI texts are generated by a machine learning algorithm that is fed with data on a specific topic or niche.
- Nevertheless, the AI is not yet ready to act completely independently.
- There are many AI text tools that can be used to create SEO texts.
- We would like to present three tools that optimally support the writing of German AI texts.
In this article we cover the following topics:
Artificial intelligence (AI) is the "next big thing" in the world of online marketing. It is already changing how we interact with websites and what we think about search engine optimisation. There are many AI text tools that can be used to create SEO texts. These tools can generate texts on a specific keyword or topic. In this article, we want to share the latest insights on AI content and AI tools for SEO.
How artificial intelligence helps you with SEO - Writing AI texts
The use of AI in SEO and online marketing is not a new concept. It has been used for some time. However, AI has only recently become more refined and is therefore spreading more and more rapidly for SEO purposes and content marketing.
What is artificial intelligence?
Artificial intelligence, or AI, is a technology that mimics human cognitive competence. It is a fusion of technology and computer science that aims to create machines that "think" like humans. These AI technologies include, for example, machine learning, natural language processing, computer vision, speech recognition and robotics. They are used, among other things, to automate processes in a wide range of industries.
Automation is a leading trend worldwide and will restructure industries, corporate cultures and thus jobs in the future. 4.4 million jobs can be taken over by computers in the future. Technical occupational groups, such as electrical occupations, industrial mechanics and toolmakers, as well as transport and logistics occupations or metal production and processing, will be particularly strongly influenced by automation, at over 70%. Creative or body-related professions, such as social professions, artists and musicians or even advertising professionals, on the other hand, are only moderately influenced, at less than 30%.[1] An important factor for the acceleration of automation is the increasing digitalisation and networking between industries. For example, many companies are already using internet-based communication tools and databases, such as social media platforms and cloud computing, to optimise business processes.
Writing SEO texts with artificial intelligence (AI)
There are currently several different AI SEO tools on the market. However, many of them are only really convincing in English. In this article, however, we would like to present three tools that support the writing of German texts as well as possible. These AI texting tools are already used by some companies for content creation. The softwares presented here can be used for a variety of purposes, such as:
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SEO text
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Content for the corporate blog
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Website content
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Metadata creation
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Social media posts
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Product descriptions
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Google ads
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Press releases
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Newsletter
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Emails
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Lyrics & Poems
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And much more
Which AI text generation providers are available in 2022?
As a copywriter or author, you can save yourself a lot of time, effort and money by using a content automation tool. Content automation takes only seconds. In addition, the AI tool ensures that all content is well-written and grammatically correct. The AI text generator software has the ability to analyse and design complex sentences and phrases.
Tool number 1: Jasper AI
What is Jasper AI?
Jasper AI is the perfect tool for all copywriters and entrepreneurs who want to create or market content. Simple and straightforward artificial intelligence makes it easy for any type of company to increase their social media presence or produce top-notch SEO copy. Jasper's AI leads the way in over 50 copywriting skills, including blog post outline, blog post intro, product description, email, Google and Facebook ads, Facebook ad headlines, as well as social media posts and YouTube video descriptions.
Jasper has developed strongly over the past year and is currently the best text-generating AI tool for the German target group. You can now interact with Jasper via the new BOSS MODE and tell him what to write.
Link to the website: https://www.jasper.ai/
Jasper AI in combination with Surfer SEO
Jasper AI and SEO Surfer together are an unbeatably powerful team. Jasper AI allows you to selectively activate the Surfer SEO integration. To do this, you need the Boss mode of Jasper to use the integration. To use the integration, go to the settings and activate the Surfer SEO integration. You can then access the Surfer SEO directly in the longform editor, analyse the competition and ranking factors and pick out the most important keywords to let Jasper conjure up a search-engine-optimised text.
How much is Jasper AI?
Jasper AI offers two packages that include a 100% 5-day money-back guarantee. Those who want to write more words per month can upgrade Boss Mode to $99 for 100,000 words per month or to about $275 for 300,000 words per month.
Starter package:
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Starting at $29 per month or $288 per year
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Up to 20,000 words
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50+ templates & 25+ languages
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Unlimited number of users
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Unlimited number of projects
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Short content: headlines, tweets and product descriptions
Boss Mode:
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Starting at $59 per month or $588 per year
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Up to 50,000 words
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50+ templates & 25+ languages
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Unlimited number of users
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Unlimited number of projects
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Jarvis commands
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SEO mode
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Plagiarism checker
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Grammarly basic
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Long content: blog posts, reports, emails and stories
Tool number 2: Frase.io
What is Frase.io?
Like Jasper, Frase.io is an SEO text generator designed to create high-quality AI texts. However, Frase.io also offers you all the functions you need to optimise texts. This includes topic analysis, creation of a content brief, automated text creation of high-converting texts, optimisation of texts (similar to Surfer SEO) and analysis of texts. The tool can be used for the following languages: English, German, French, Italian, Dutch and Danish.
Many people use Frase to perform targeted keyword optimisation and create good SEO texts, because it is currently one of the best softwares on the market. The texts are readable, understandable, logical and convincing. Many SEOs rely on Frase's user-friendly layout to improve the visibility of their websites and attract customers. Based on more than 50,000 positive reviews, Frase has convinced SEOs on an international scale.
To the webseite: https://www.frase.io/
Why Frase.io is a real competitor to Jasper AI
Where Jasper needs to be connected with Surfer SEO, the competitor analysis is directly integrated with Frase. Frase can analyse the best Google results for a specific search query in the SERPs module. This way, the URLs, the average word count of the article, the length of the headline, etc. can be extracted. The software also automatically generates FAQ that can be answered with the help of the tool to increase the user experience.
Frase offers the following functions & patterns, among others:
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Attention Interest Desire Action (AIDA):
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Before After Bridge (BAB)
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Blog Introduction
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Bullet Point to Answers
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Featured Snippet
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List of Questions
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Meta Description
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Next Paragraph
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Outline
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Paragraph Answer
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Paragraph Compression
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Paragraph Finisher
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Paragraph Rewriter
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Paragraph for Heading
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Problem, Agitate, Solution (PAS)
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Pros and Cons
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Related Topics
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Sentence Rewriter
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Short Answer
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Title Ideas
How much is Frase.io?
Frase offers three different packages. For an additional $35/month, you can upgrade your package to include unlimited access to the Frase AI Writer and other premium features.
Solo: For individuals who are starting to create SEO content.
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Price: $19.99 per month or $204 per year
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1 user
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7 documents
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No document sharing
Basic: For freelancers and small teams who want more flexibility.
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Price: $49.99 per month or $480 per year
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1 user
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30 documents
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Unlimited use of shared documents
Team: For teams and agencies that need to scale content production.
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Price: $114.99 per month or $1,200 per year
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3 user slots ($25/extra)
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Unlimited documents
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Unlimited use of shared documents
Tool number 3: Rytr
What is Rytr?
Rytr is a copywriting tool that uses GPT3 technology to automate copywriting processes. It can also be used to create SEO blog posts and other types of text, such as Google Ads, titles and headlines, product descriptions, emails, job descriptions, song lyrics and much more. GPT3 technology allows Rytr to collect data from multiple sources and use it to determine the best choice of words. The AI text generator, allows authors to create content in just a few seconds. This is to make it possible to generate better content 10 times faster. The tool was launched in April 2021.
The KI text tool, in addition to excellent text quality, also offers very good value for money. It is aimed more at small and medium-sized enterprises and offers a variety of price plans that can be adapted to the companies requirements.
To the webseite: https://rytr.me/
Special features of AI text generator Rytr:
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State-of-the-art language AI to generate unique, original content for almost all industries
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More than 30 use cases and templates to choose from
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Over 30 languages
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Choice of 20 writing styles to evoke the right customer emotion.
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AIDA formula
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PAS formula
How do you write a blog post using Rytr?
Rytr has more than 33 applications for which it is able to create texts. Within the blog post idea templates, you can enter keywords that you think might give you appropriate ideas. You can also specify how many versions of the generated text you want to create. Rytr will then provide you with several article ideas, each with its own title and outline. You can mark the individual headings and bullet points and formulate a fitting paragraph with the "Paragraph" function. If you insert keywords in brackets next to the titles, you will receive texts that go in the direction you need.
You can also enter your own text. Rytr's artificial intelligence will then support you in editing and expanding the text. To do this, select any area to expand, shorten, rephrase or rewrite the section. Afterwards, you can also do a plagiarism check.
How much does Rytr cost?
If you want to try out an AI content creation software for free, Rytr might be an excellent choice for you. You can use the platform free of charge for 5,000 characters per month and get to know it. If you are convinced, you can then purchase one of the other two packages. Regardless of whether you choose the Saver Plan or the Unlimited Plan, you will receive two months for free at the beginning.
Saver Plan:
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Price: $9 per month or $90 per year
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50,000 characters per month
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Access to more than 30 applications
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Write in more than 30 languages
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Access to more than 20 styles
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Built-in plagiarism checker
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Access to the Premium Community
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Creation of own applications
Unlimited Plan:
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Preis: 29$ im Monat oder 290$ im Jahr
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Unbegrenzte Zeichenanzahl pro Monat
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Zugang zu mehr als 30 Anwendungsfällen
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Schreibe in mehr als 30 Sprachen
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Access to more than 20 styles
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Built-in plagiarism checker
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Access to the Premium Community
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Creation of own applications
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Designated Account Manager
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Priority email and chat support
How good are AI applications at writing text?
Can AI tools replace humans? So far, this question can be answered with a clear no. BUT the combination of human and machine can improve human productivity in a remarkable way. The results are indistinguishable from human-written texts. Currently, an AI alone is not capable of autonomously creating complete blog articles, but with the right input it can take a lot of work off your hands.
How does automated text creation work?
AI texts are generated by a machine learning algorithm that is fed with data on a specific topic or niche. They are written to optimise the content of the website or blog post to improve organic ranking in search engine results. The algorithm learns how to write better articles by reading more content than a human even could and picks up style elements that fit the writing style of the website. As a result, the AI texts are usually longer than a human would write them and are usually grammatically flawless.
Nevertheless, the AI is not yet ready to act completely independently. It needs an SEO team, an author who then checks the quality and accuracy of the generated content. Because a text should not only be adapted to the search engine, but above all to the users. But this is already a step in the right direction: it is only a matter of time until these algorithms become more subtle and can make decisions on their own.
What factors are important when choosing an AI text generator?
Choosing which AI text generator to use is not easy. There are many factors to consider, from price to features. Some factors to consider are the type of content you want to create, the budget and whether or not you will use it for commercial purposes. For example, from our tool comparison, you can see that Rytr is more suitable for small and medium-sized businesses, as it has a very good price-performance ratio. The other two AI tools are a bit more expensive but offer more applications. These tools also have different packages that are well suited for slightly larger companies or for content teams.
What are the advantages of an AI text generator?
AI text generators are designed to generate content on a large scale. They can be used in many different ways, for example to generate ideas for blog posts, articles or social media updates. This type of content is usually used by digital agencies to create content for their clients, but they can also be used by companies that need to write a lot of text in a short time.
The advantages of an AI text generator are that it can create new and fresh content for you without writer's block. It also doesn't require you to have specific skills like graphic design or programming. This makes it easier to save budget and time as you don't necessarily need to hire a person with specific skills. Also, you don't have to worry about copyright infringement as many AI text generator tools have built in plagiarism checkers.
Can I avoid keyword research through content AI tools?
The answer to this question is: "No". The first step in writing content is keyword research. This will help you find the right words and phrases that your target audience will search for. Without this first step, you won't know what to write about and what topics are important to your customers. AI tools can help with keyword research by suggesting keywords and phrases based on the content you have written so far. But these suggestions are not always accurate or relevant enough to your topic. Die Keyword-Recherche sollte also auch beim Einsatz von künstlicher Intelligenz nie fehlen.
Why is keyword research essential?
Keyword research is an essential part of any successful website marketing strategy. The keywords for which you rank on search engine results pages (SERPs) determine the success or failure of your website marketing strategy. To take advantage of this opportunity, it is important to conduct keyword research to find the most relevant keywords.
SEO today is about taking control of the search engine results pages (SERPs) by telling Google what you want to show when people search for a particular phrase. The goal is to land on the first page of Google. These top rankings bring more traffic to the website, which in turn brings you more customers.
What distinguishes humans from artificial intelligence?
The question of what distinguishes humans from artificial intelligence has been asked for decades. The answer to this question is not so easy to find, as the boundary between humans and AI can sometimes even be somewhat blurred. After all, humans and AI are similar in many ways. They both use logic and reasoning, they can learn from past experiences, they are able to process information at high speed and they can be creative and innovative.
One of the main differences between humans and AI is that humans have consciousness. Humans are aware of their own self-awareness, emotions and self-identity. This enables them to recognise their own thoughts and feelings, interact with other people and remember past experiences. Humans also have the ability to develop new creative ideas, whereas AI cannot.
Humans and AI also differ in their "function". Humans need to be able to process information, create, innovate and learn, where AI only needs to provide an efficient service. Humans have emotions, whereas AI does not.
What is the Turing Test?
The Turing Test is a method for examining artificial intelligence (AI). The test can be used to determine whether a machine can think like a human. The Turing Test is named after Alan Turing, a British computer scientist and cryptanalyst, mathematician, theoretical biologist and inventor. The Turing test can be used to identify machines with human-like logic.
How does the Turing Test work?
Turing defined that a computer has artificial intelligence if it can simulate human behaviour under certain conditions. The original Turing test requires three terminals, each physically separated from the other two. One terminal is operated by a computer, while the other two are operated by humans.
One of the subjects acts as the questioner, while a second subject and a computer act as respondents. The questioner asks a certain number of questions within a limited subject area. After a predetermined period of time, the questioner must then decide which answers come from the computer and which from the second respondent.
The test is repeated many times. If the questioner makes the correct choice in half or less of the test runs, the computer is said to have artificial intelligence.
When was the Turing test successfully passed?
A breakthrough in the field of artificial intelligence was achieved in 2014 when a software programme from Russia called "Eugene Goostman" passed the Turing test for the first time. However, there is also some criticism of this method: Turing did not impose any conditions on the ordinary questioner, which makes it difficult to derive conclusions from Turing tests.
What is Natural Language Processing?
Natural Language Processing (NLP) is a branch of Artificial Intelligence that deals with the interactions between computers and human (natural) languages. NLP is a complex field of study and there are many ways to define it:
Definition:
NLP is a collection of techniques and communication methods used to influence people's mental states. Conversational, behavioural, hypno- and body-oriented approaches are part of NLP. Our thinking, feeling and behaviour are systematically changed through language. NLP can also be defined as the ability of computers to understand human languages in such a way that they can integrate them into applications and systems.
The term was coined by William J. Cook in the 1960s to describe a variety of text analysis techniques for natural language processing. The term Natural Language Processing (NLP) has also been used to refer to computer models of human language processing and the field of study that encompasses these models.
The field of natural language processing, also called computational linguistics, is the study and implementation of computer programs that can process human language in natural or raw form. Computational linguistics has applications in a variety of fields, including computer science, artificial intelligence, machine translation, knowledge representation, biomedical informatics and many more. Typical tasks in NLP are:
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Speech recognition, where computers listen to human speech and translate it into text
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Automatic summary
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Mood analysis by means of speech processing
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Text mining is the collection of algorithm-based analysis methods to extract meaning structures from unstructured or weakly structured text data
Language is changing rapidly due to globalisation and progress in the field of computational linguistics. The importance of NLP in today's world, has already been recognised by many big players like Google, Microsoft, IBM, etc.
What is machine learning?
Machine learning is the study of algorithms that improve themselves by analysing large amounts of data. Machine learning is used, for example, when a company has a lot of data and wants to evaluate it, such as customer preferences. The goal of this type of technology is to learn over time what people want.
What is Deep Learning?
Deep learning is a subfield of machine learning. Deep Learning focuses on neural networks and is specifically designed to process large amounts of information and data. Deep Learning is used, for example, to analyse photos, recognise text and transfer knowledge to make more accurate predictions and decisions more easily.
How will these technologies help bloggers in the future?
The world of blogging is becoming increasingly competitive. With advances in artificial intelligence, bloggers can now get help writing posts and creating original content for their blog. AI writing assistants can understand the structure of language and produce original, creative content in no time. They can produce text in a variety of formats such as blog posts, social media posts, articles, emails and more at a fraction of the time normally spent.
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Automated content creation: AI can create content by researching and accessing the best sources of information on a particular topic. This saves time as they no longer have to create this type of content manually. It also helps them stay relevant to current topics and trends.
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Intelligent content curation: AI can analyse the most meaningful content on a given topic to compile relevant and high-quality articles. This helps to find the most valuable information, track trending topics and make predictions.
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interests of your target group: Machine learning can make connections between users and their interests. This helps artificial intelligence algorithms determine which topics may be of interest to the target audience.
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Competition: With the help of analysis tools, it can be determined with which keywords and blogposts a direct competitor ranks well on Google and generates a lot of traffic. Artificial intelligence helps to find niche keywords and to analyse, for example, which titles have to be used and how long the post has to be in order to rank better than the competition.
How will content creation & SEO change through the use of AI, Deep Learning and NLP?
The future of content & SEO is taking a new shape with the help of AI, Deep Learning and NLP. Content writers & bloggers are using these technologies to improve their content and make it more engaging. AI is a great way to gain an assist in this area. Content writers use specialised tools to create high quality, search engine optimised content, increase engagement and better tailor their content to the target audience.
Conclusion: Artificial intelligence and online marketing
In summary, AI content and text generator tools are changing and helping to shape the future of search engine optimisation and online marketing. Marketers need to stay up to date in this area to remain competitive. Online marketing is an agile process in times of digitalisation and will constantly adapt to changes in the environment. AI is a game changer in the world of online marketing. AI has already been found to be more effective than humans at targeting ads, and it will only get better with time. For this reason, you should also consider AI in SEO & online marketing in the future!
Sources:
[1] https://www.wiwo.de/erfolg/beruf/studie-digitalisierung-und-arbeitsplaetze-welche-jobs-betroffen-sind/12724850-2.html
Image sources:
- Jasper.ai
- Frase.io
- Rytr.me
- perig76/123rf.com
- natalia0103/123rf.com
- andreysuslov/123rf.com
About the author: Louisa Anger
Louisa specialises in writing search engine optimised texts and articles in the online marketing field. She researches and writes SEO-optimised content for various companies from different industries. At SEO-Suchhund, Louisa is the person responsible for the topic of SEO content.