Our SEO Magazine
In our SEO & Online Marketing Magazine we report on a regular basis about various topics, trends & theses from the digital world. Read one of our exciting and informative articles now!
SEO is sustainable because it is an ongoing process that requires regular attention and effort to maintain and improve rankings. Sustainable SEO works on long-term basis and takes into account the changes that inevitably occur on the web over time. By planning for and taking these changes into consideration and constantly monitoring the latest developments in the world of search engine optimisation, website owners and entrepreneurs can ensure that their efforts will pay off in the long run.
An entity can include a person, an event, a thing such as a product or other things. It can also be an organisation or a place. Each entity has specific attributes that characterise it and make it unique.
All this information about an entity together forms its identity. Within the framework of SEO measures, therefore, not only texts are optimised in terms of their content and keywords, but also their structure in terms of entities.
Given the ever-changing internet landscape, it is more important than ever to keep up with the latest trends in search engine optimisation. One of the most important recent developments in SEO is in fact the rise of alternative search engines. While Google still dominates the international market, other search engines such as Bing, Ecosia and DuckDuckGo are gaining ground, especially in Germany.
User Intent describes the expectation that a searcher has of the content of a landing page. The search engines evaluate the content of the hits found and assess how well they correspond to the assumed user intention.
The better the information on a website matches the searcher's intent, the better the page will rank in Google's search engine results pages (SERPs).
Google is constantly working to push the boundaries of what is possible and open up ever wider areas for information search. Thanks to major advances in machine learning, Google is getting better at interpreting information and presenting it in a variety of formats. This should enable users to find what they are looking for even more naturally and intuitively. One example of this is the new Google Lens feature called Multiserach, which allows users to take a photo of something and then use it as part of their search query.
User experience (UX) has become increasingly important in recent years as users expect a seamless experience that meets their needs. Search engines have already adapted to changing user behaviour and now deliver relevant results that answer our questions and meet needs. In order to provide an optimal experience, it is important for companies to assist individual users throughout their entire customer journey. In this article, we would like to introduce you to the topic of UX & SEO and show you why one cannot do without the other.
Do you have an online marketing agency and want to offer SEO services to your clients, but don't have the necessary expertise? Are you a busy entrepreneur who knows how important SEO is but just doesn't have the time to do it yourself? Then you need a white-label SEO partner you can rely on. In our article, you will learn everything about white label SEO and how you can benefit from it as an agency or company.
The digital industry is one of the most booming industries of our time. It is growing fast and changing constantly - and it offers many opportunities for those who are willing to learn and adapt. Digital natives are those who have grown up with the internet, media and digitalisation. Accordingly, one might assume that today's generation is naturally adept at using technology and the internet and therefore the key to the booming marketing industry. In practice, unfortunately, this is not the case.
As the world of search engine optimisation (SEO) becomes increasingly complex, companies are faced with a choice: should they do their SEO in-house or outsource it to an agency? Both approaches have their advantages and disadvantages! Ultimately, the best approach for each company depends on its needs, resources and preferences. In our article you will learn everything about in-house SEO & SEO agencies and we will help you find the best solution for you and your company!
Search engine optimisation (SEO) is a complex and constantly evolving field in online marketing. That's why working with a partner who specialises in SEO can be a great way to improve your online presence & website and better reach your target audience. However, with so many service providers and agencies to choose from, it can be difficult to find the right partner for your business. Therefore, we have compiled a checklist with the 5 most important points that will help you find the right SEO partner.
If you want to be found online, online marketing is the key, especially Search Engine Marketing (SEM) is becoming more and more essential to succeed among the competition. SEM consists of Search Engine Optimisation (SEO) and Search Engine Advertising (SEA). But what exactly is SEO? And what is the difference between SEO and SEA?
Search volume is an important key figure for measuring online marketing success. It describes the total number of search queries for a certain keyword within a certain period of time. When choosing a keyword, it is important to find the balance in terms of search volume to avoid too much competition or too little traffic. Other factors, such as the demographics of your target group, user intent and seasonality also play a crucial role in deciding which keyword, with which search volume, you should choose for your SEO strategy.
Artificial intelligence (AI) is the "next big thing" in the world of online marketing. It is already changing how we interact with websites and what we think about search engine optimisation. There are many AI text tools that can be used to create SEO texts. These tools can generate texts on a specific keyword or topic. In this article, we want to share the latest insights on AI content and AI tools for SEO.
Optimised snippets are an indicator of a successful website. By improving your snippets, you can make a big impact with relatively little effort. For every search query, the snippet is the user's first point of contact with your website. The snippet therefore offers an ideal opportunity to get in touch with your users and is therefore an important part of the customer journey. Good search results therefore ensure a good UX right from the start and set you apart from the competition.
Visual search is becoming more popular with the introduction of Google Lens and the advent of augmented reality. With visual search, we can find what we are looking for by simply taking photos or scanning an image and uploading it.